6boro Social + Studios is unique in the HOW of what we do. Our business is built on the belief that there is a creative solution to every problem. Our Founder curated the foundation of our process through her career as a Journalist, Digital Producer + Content Creator at Time Inc, ABC, NBC and Telepictures.
This process was used to launch campaigns that revitalized the digital brands for LIVE with Kelly and Michael, The Meredith Vieira Show, Masterclass, i smell great, the Education Commission of the United Nations, Hal Rubenstein (a founding Editor of InStyle Magazine), A Ross Girl (with Amanda Ross of Hearst), Christine Hassler and many, many others.
We have helped over 100 businesses build digital brands they are proud of -- since our founding in 2015!
Our Founder knows how to spot a trend and how to create custom content for YOUR brand to connect with the trends and that’s where our process begins.
After you’ve spoken with one of our Sales Managers, you’ll schedule a consultation call with our Founder, Vix Reitano. This call is paid -- because during this 60-minute session, Vix will give you some tough love about where your brand currently is and some quick wins you’ll be able to achieve when we start working together. This covers our initial strategy and can be used as a deposit toward your first month if you decide to move forward with an Agency package or as a deposit on a 1:1 consulting package with Vix if that’s a better fit for you.
Once you speak with Vix, we’ll deliver a proposal. It’ll be based on the conversation you had in The Consult and will feature the scopes of work outlined on our pricing pages for monthly retainers and video projects. Most times you’ll also have your own special tweak — that comes from our history of concierge service that is an important part of our Value Proposition! — and then you’ll have 10 days to look it over. The proposal is valid for 10 days — after that point, we will revise it to fit into what we, as an Agency, can offer based on our schedule. Most times? There are no tweaks but it is important to remember that this world moves fast and we want to get started as soon as possible to deliver you the best creative for your brand.
By this point, you’re part of the #6boroSlay family and we’re so excited to help you design your digital brand! After you’ve handled the contract and first invoice payment for your six month package, you’ll get an email from one of our Creative Content Leads. Our Creative Content Leads focus on strategy, content and effective execution. They manage our Content Producers, gather and manage your assets and discuss strategy in between your official calls with your Creative Director + Art Director. They’ll send you a detailed questionnaire that will then be reviewed by your entire team (from Vix down to our Interns!) to determine the best initial strategy. This process takes about 10-14-business days from the day your initial payment is made -- so keep that in mind when you’re determining the best time to start.
The Kick-Off Call
Once we’ve worked through the first week of content, and the first shoot if you’ve decided to add on video and photo content or if flat lay photography is part of your package, your Creative Content Lead sends over a link to your Content Dashboard so you can review all of our proposed content. The kick-off call is typically scheduled 1-2 business days after this content is sent to allow us to review and refine in real time.
Next, our Content Producers take the call feedback and begin the work of managing your first 21-day cycle. All content calendars are maintained on a 21-day cycle -- meaning that the last week of the month is focused on minimal effective doses of content while we review the results of your initial campaign to refine it for the next round. This is done every 21 days over the six month period, with paid campaigns getting a refresh every 90 days.
Strategic Campaigns for Continued Success
Every week, you get one-two weeks of content, paid ads and images to review. You’ll get weekly hours reports from our Client Dashboard to help you have an understanding of where your hours are being used and how many you have left for the duration of the contract term. We’ll also send you weekly updates with opportunities to join Vix’s 1:1 workshops at an in-house rate and you’ll be the first to know about any group programs for early bird pricing.
Our team is so excited to help you design a digital brand that sells.
What are you waiting for? Schedule your discovery call today!